People need to feel proud to work for the company. Pride is an incredibly powerful force to encourage loyalty but it has to be fed.
A big part of this is making it clear that everyone’s job counts.
- An inspiring corporate mission statement.
- A clean and attractive work environment.
- Up-to-date, user friendly technology.
- Education opportunities.
Also when good things happen, tell everybody!
Have lots of celebrations for example: employee anniversary parties, someone getting married, birthdays etc. Always try and get everyone clapping when you have celebrations, standing clapping is even better.