Start With WHY?

All the great inspiring leaders and organizations in the world all think, act and communicate in the exact same way, and its the complete opposite to everyone else.


Every single organization on the planet knows what they do. Some know how they do it but very few organizations know why they do it.

Making a profit is not a why, its a result. By Why we mean whats your purpose? Whats your cause? Whats your believe? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

Example: Apple

Why: Everything we do, we believe in challenging the status quo. We believe in thinking differently.

How: The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly

What: We just happen to make great computers.

Want to buy one?

Start with Why: How Great Leaders Inspire Everyone to Take Action is available for purchase from at the preceding link.