E=mc² Five Steps to Energize Your Team, Customers, and Profits

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“Only a life lived for others is a life worthwhile” Albert Einstein

Organizational energy is grounded in a solid commitment to an organization, its mission, and its values.


  • E = Your organizations energy;
  • m = Mass – the people within your organization;
  • c = the conductors that transmit energy;
  • ² = your leadership energy and the multiplier effect it has on your organization.


  • Synchronization – Everyone working toward a common goal.
  • Speed – Resolve conflicts quickly and bring swift, decisive action.
  • Communication – Connect team members to goals and ensure everyone understands their roles in accomplishing the mission.
  • Customer Passion – Connect with customers
  • Integrity – Relationships based on honesty, respect and trust.

How to achieve Critical Mass

  1. Establish dedication to the organization’s mission;
  2. Build a commitment to shared values;
  3. Create leadership critical mass.

Dedication to the Mission

The key to having your team dedicated to the mission is simplification. Simplify everything so that everyone understands exactly what you are trying to accomplish.

Management has to convince every employee it is in his or her best interests to participate.

  1. First present the mission.goals.
  2. Next share stories that project a positive future, what is in it for the workers if the mission is accomplished.

People support what they help create, involve your team a much as possible.

Commitment to Shared Values

The purpose of your organization is defined by the values promoted and communicated throughout the organization. Anything opposed to these values needs to be eliminated.

Leadership Critical Mass

Leaders throughout the organization should buy into and support all organizational initiatives. When employees see that everyone in their line of leadership is on the same page they are motivated to get on board also.


Hug Your People – INCLUDE

The five I’s create a sense of ownership among your staff.

1. Invite – Invite someone to be part of the process.
2. Input – Ask for advice, suggestions, opinions on strategies. “I need your help?” , “What do you think?”
3. Include – Lead, don’t supervise. Allow people to service clients in their own unique way. Ask people what they want included in the team meeting.
4. Involve – Communicate fully, honestly and effectively.
5. Invest – Train, coach, mentor and develop your people.

Hug Your People – PRIDE

People need to feel proud to work for the company. Pride is an incredibly powerful force to encourage loyalty but it has to be fed.

A big part of this is making it clear that everyone’s job counts.

4 Essentials

  1. An inspiring corporate mission statement.
  2. A clean and attractive work environment.
  3. Up-to-date, user friendly technology.
  4. Education opportunities.
Also when good things happen, tell everybody!

Have lots of celebrations for example: employee anniversary parties, someone getting married, birthdays etc. Always try and get everyone clapping when you have celebrations, standing clapping is even better.

Hug Your People – TRUST

Have expectations and standards NOT rules and regulations. Too many rules make people feel untrusted.

Key Expectations

  1. Be positive, passionate, and personal.
  2. Work and play hard.
  3. Understand the power of the team. That means exhibiting mutual respect and trust.
  4. Dress appropriately.
  5. No surprises.
  6. Always, always be open and tell the truth!
  7. “Hug” one another and “hug” the customers.
We want people to live up to their highest potential.
The flip side of freedom is responsibility.
Be transparent – Share the stat’s with everyone.
People want clarity and honest discussions of their performance and prospects. Many people prefer quarterly performance reviews for this reason.

Favorite Quotes on Leadership

The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant. —Max DePree

Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. —Jack Welch

Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations. —Peter Drucker

Become the kind of leader that people would follow voluntarily; even if you had no title or position. —Brian Tracy

I start with the premise that the function of leadership is to produce more leaders, not more followers. —Ralph Nader

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes. —Peter Drucker

The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly. —Jim Rohn

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish. —Sam Walton

A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader, but becomes one by the equality of his actions and the integrity of his intent. —Douglas MacArthur

True leadership lies in guiding others to success. In ensuring that everyone is performing at their best, doing the work they are pledged to do and doing it well. —Bill Owens

Hug Your People – NICE – Building a Niceness Culture

You have to cultivate niceness in your employees through planned, proactive actions until you create an environment where everyone is genuinely and consistently respectful towards each other.

1. There’s a “pleaser” mentality.

When there is a pleaser mentality people want to do nice things for one another just to be nice. Everyone is consistently polite and exhibits excellent manners that are used to please those around them. You will here the phrases “excuse me”, “please”, and “Can I help” often.

2. Relationships are personalized.

People engage each other as real people rather than just as job responsibilities and feel real empathy for each other. Feeling empathy results in:

  • Caring
  • Compassion
  • Cooperation
  • Consistency

Personalizing relationships requires figuring out whats important to everyone and how they feel and then thinking of ways to communicate that you care. You need to know your people. What makes them feel appreciated? Are they married? names and ages of children, pets, favorite vacation spots, hobbies, preferred drink, personal and professional goals, learning and enjoyment goals etc.

Personalize the relationship by taking a personal interest. During face to face encounters the first minute and last minute should be personal.

3. There is humility.

In an environment were humility is present people don’t pretend they know it all and everyone works together to help each other succeed. When there is humility everyone is encouraged to feel as equal as possible.

It is a function of leadership to manage the niceness culture. If someone is crossing the line and being nasty/ugly its time to quietly and privately talk to them about it. If someone is a great person they can usually acquire great skills through education but its rare that someone can transform from a nasty person to a nice person.

Hug Your People

In Hug Your People Jack Mitchell states “You cannot possibly deliver great service if you don’t treat your own associates right.” And then he sets out how you as a leader can go about doing this by building a niceness culture.
Some simple but sometimes neglected or forgotten things he mentions are:
  • Everyone wants to be appreciated!
  • People are our most important asset.
  • SMILE at your people often!
  • Treat your people like family.
He then gives us his 5 principles to have happy people:
  • NICE
Be NICE to them, TRUST them, instill PRIDE in them, INCLUDE them and generously RECOGNIZE them.

Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results

Inner Work Life – The Four Nourishers and How They Lead to Progress

The main way nourishers help inner work life is by making the work more meaningful which is am important element of the progress principle.

When we are about the people we work with we want to succeed for them. When our colleagues become a kind of family to us, work can take on new meaning in our lives which inspires us to go the extra mile for the team which results in greater creativity and productivity.

The Four Major Nourishers are:

1. Respect – How Management acts plays a large part in whether employees feel respected or not. Recognition is the most important of these actions. People feel respected when their efforts are acknowledged. Respect is also shown when managers give employees ideas serious attention. Dealing with people honestly also shows respect. And finally basic civility signifies respect.

2. Encouragement – Encouraging people can nourish their inner work lives in a couple of ways. The enthusiasm of leaders can help to improve employee’s motivation, especially when this enthusiasm includes statements about the importance of the work. Second, when management shows they believe that their people can do a good job.

3. Emotional Support – People feel more connected to others at work when their emotions are validated. Managers can help to alleviate the negative and increase the effect of the positive simply by acknowledging. Managers who empathize can have an even more powerful effect on the inner work life of their team.

4. Affiliation – This occurs when team members are able to develop bonds of trust and appreciation with each other. Leaders can help these bonds develop by providing opportunities for people to spend time face to face with their colleagues and finding ways for them to have fun together.

Importantly it’s not enough for you as the leader to give your team nourishment you also need to establish a culture within the group were team members also nourish each other.

Inner Work Life – The Nourishment Factor – The Power of Interpersonal Support

The third major influence on Inner Work life is the Nourishment Factor along with the Progress Principle and the Catalyst Factor.

You nourish a persons inner work life by recognizing good work, providing encouragement or offering emotional support. You might also engage in conflict resolution, facilitate people getting to know each other or simply let them have some fun.

All of these things lead to team members experiencing positive emotions such as joy, pride and happiness. They then become motivated to contribute to something wonderful. Over time the positive inner work life responses lead to superior performance.

Feedback – Apply First, Then Reflect

When feedback is delivered the order that most people naturally adopt is:

1. Practice
2. Feedback
3. Reflect and discuss
4. Possibly do over

The sequence that practice should generally follow is:

1. Practice
2. Feedback
3. Do over (re-practice incorporating the feedback)
4. Possibly repeat the practice multiple times.
5. Reflect

This simple difference has a major impact. In the first order we have people discussing the feedback before they implement it. This discussion by necessity will consist of presumptions about the feedback since it has not been tested yet. You  will simply be dealing with the receiver of the feedback’s reaction to the feedback. This can actually result in the feedback not been implemented at all.

Waiting until the feedback has been implemented, possibly multiple times before reflecting leads to a much more fruitful reflection. Now we have something real to reflect on, whether or not the feedback worked.

So rather than engage in an immediate discussion about the feedback move straight from feedback to action. Any objections should be responded to in a way that delays discussion until after it is implemented, for example: “OK, you might be right. Try it first and we’ll see.”

Apply First, Then Reflect

  • Reflection, while helpful, can get in the way of practice which is much more important. Ask people to apply feedback first, then reflect on it.
  • Applying feedback first and then reflecting gives you more information on the value of the feedback which makes the time spent reflecting much more useful.